Work Experience
Graphic Designer Global
Estee Lauder Companies (Too Faced)
February 2019-Present
Developed and executed graphic strategies for visual merchandising,
event marketing collateral, digital marketing, and educational print
and digital collateral.Responsible for creating and updating artwork for gondolas at freestanding stores and retailers including Ulta, Nordstrom’s, Macy’s, Sephora, Nykaa, Debenham’s, and JcPenny.
Designed product education pieces including newsletters, sell sheets, influencer mailers, postcards, and PowerPoint Presentations.
Developed concept and designed event space assets using both
Adobe design software and SketchUp 3-D rendering software.Developed concept and look and feel for new product launches,
and used those concepts to construct 360 advertisement campaigns.
Marketing Graphic Designer
The Coca-Cola Company
September 2017-February 2019
Developed and executed graphic strategies for all in house print
and marketing collateral.Developed concept and designed branding guides, point of sale pieces,
in store displays, exhibit designs, vehicle wraps, sell sheets, packaging, event merchandise, and PowerPoint presentations.Managed production process for print-ables and merchandise with outside vendors. This included press checks, sample approval, ordering, and quality control.
Maintained digital planogram catalog. This included uploading product imagery, maintaining an accurate UPC catalog, and uploading product renders to the online database.
Graphic Designer/Store Manager
Instant Imprints
March 2014-September 2015
Designed original artwork, and logos for client projects including apparel, business cards, signs, banners, storefront displays, gator boards, vinyls, light boxes, promotional items, flyers, and brochures.
Repurposed existing client logos for use in promotional and marketing collateral.
Coordinated with clients to create custom apparel designs for their company events.
Managed and assisted in the production of all client projects.
Created original marketing material for store ad campaigns
(Print and Digital)Communicated with vendors in regard to purchase orders, project completion, and supply management.
Trained new employees on the use of the wide format printer, direct to garment printer, sublimation machine, and embroidery machine.
Graphic Design Intern
The Jessica Simpson Collection
March 2013-March 2014
Designed graphics and banners for the E-commerce site, and uploaded them to the website.
Resized, cropped, and edited photos for use on the website and affiliate sites.
Designed promotional ad campaigns which included homepage banners, category banners, and Emails.
Graphic Designer/Ecommerce Manager
The Social Life
September 2015-September 2017
Designed new apparel and retail products including clothing,
accessories, and home goods.Edited photos and product mocks for use in online storefront.
Maintained the online product gallery, and made sure all product images are current, up to date, and up to company standards.
Managed two affiliate marketing programs that generated over $200,000/year in revenues. Responsibilities included hiring, training, and maintaining orders within the affiliate team.